Obscure marketing in the digital age

International trafficking in children and adolescents for sexual exploitation purposes in Brazil in the light of the general data protection law (LGPD)

Abstract

The objective was to analyze the causes that lead to the advancement of child and juvenile trafficking for the purpose of sexual exploitation, aiming at the profit of criminals and the perishing of children's lives, emphasizing the digital world and its dangers in 21st century Brazil in the light of the General Protection Law of Data (LGPD). It starts from the idea that, with the help of the internet, possibilities were opened for the execution of the crime, which was carried out only on the streets, started to be visualized in the digital environment. Therefore, the number of cases that were already worrisome grows exponentially, in addition to the victims presenting physical and psychological traumas capable of generating a social blockage, avoiding any form of relationship. In this way, the article was divided into three topics. First, the strong internet connection with the theme is exposed, portraying the evolution of child and juvenile trafficking in environments of sexual exploitation. Afterwards, it dealt with young Brazilians who live in a situation of socioeconomic vulnerability, an occasion that facilitates the practice of traffickers. Finally, the coping policies were analyzed, relating the theme to the LGPD, understanding how this device can safeguard the image of young people in the digital sphere. The research relied on bibliographic methodology and relevant materials for the improvement of the topics covered. It was concluded that, as it is a phenomenon that affects the future and the psychological of the child, it is necessary to improve the rights of the infant and its protection, since the problem lasts for ages without solution and visibility.